OBREAL: strategic alliances for digital transformation
DIGITAL GOVERNANCE, MODERNIZATION, PARTNERSHIP, DIGITAL TRANSFORMATION
OBREAL: strategic alliances for digital transformation
DIGITAL GOVERNANCE, MODERNIZATION, PARTNERSHIP, DIGITAL TRANSFORMATION
ABOUT OBREAL
OBREAL is a global organization that links, connects and networks diverse governmental, academic and social sectors in collaborative projects for the development and production of knowledge. Its main mission is to contribute to the creation of inter-regional bridges to enhance development in the higher education and research sectors, specifically. Its membership is multidisciplinary and includes leading members from academic and research institutions, university associations and networks, individual researchers and practitioners from Europe, Latin America, the Middle East, Africa and Asia.
Its growth in recent times has been exponential, to the point of going from being a local to a global organization. Faced with these changes, the communication and digitalization processes became more complex, and OBREAL realized that it was time to go beyond traditional ways of doing and thinking. This is how we were invited to walk this path together. The pandemic posed new and diverse challenges, and many other difficulties emerged: the need for greater order, method, unification of organizational criteria and concordance in the use of tools became evident.
OBREAL: Digital Partner
Date: Since 2019
visit websiteIt was a time to look at the big picture and to modernize in a broad sense.
14%
conversion rate for events
x7
we increase the number of site users
141%
new users
9%
decrease in rebound
The challenge
From specific technical solutions to a true digital transformation.
For OBREAL, modernizing and improving online communication and identity and digitizing its processes became an indispensable condition to guarantee and facilitate sustainable and reciprocal synergy and cooperation between the organization, its members and its different audiences. The ultimate need? To find specialists allied to achieve this digital transformation, something fundamental in these times.
From solving technical or technological problems to solving various problems of digital communication and modification of internal processes, which involve the coordination of different teams and members. This is the challenge of working together: joining and accompanying OBREAL teams in the transformation of their ways of doing and thinking, readapting team members to the use of new tools and working collaboratively, in pursuit of a profound change in their online presence.
In this shared path, new and unknown challenges will continue to emerge, but we guarantee that behind them there will be a multidisciplinary team to face and solve them, contributing, from each space, our knowledge as a whole.
objectives
- Determine and clarify objectives and lines of communication.
- Reorganize and standardize internal work processes.
- Train personnel in new processes and digital ways of working.
- Digitalize the institution’s activities and train staff in the use of new tools.
- Modernize the visual and digital identity, according to the objectives.
- Strengthen online security.
- Modernize, optimize and unify digital and technological tools.
WEB REDESIGN
OBREAL 2019
OBREAL 2021
